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VanPeterson.com - Million Pound Dress
 
Van Peterson commissioned Locum Productions to make a film about a £1 million diamond dress being modelled by Jodie Kidd at London Fashion Week.

The client requested the show be filmed, edited and encoded for streaming on their company’s website by the end of the day.

Locum supplied two camera crews for the catwalk, a producer to conduct interviews back stage with the model, the dress designer and the supplier of the diamonds, together with an editor to cut the piece together with vision, music and sound clips.

This was an assignment that required the creativity of a feature production and the speed of a news story. Locum delivered - the film was produced on deadline and within budget and was streaming on the website later that day.
 
Diamond Dress Catwalk, 2000 The dress everyone had come to see was modelled by Jodie Kidd, and comprised a seamed black bodice fastened with belt buckles, and floor-length black chiffon skirt, slit thigh-high. Scattered over the dress were 2,000 cut diamonds, each set in 18-carat white gold. Because of the value of the diamonds, which had been lent by jewellers Van Peterson, the dress was driven away in a security van within minutes of Kidd taking it off.

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